A Foundation Built On An Unacceptable Truth
Their stories are the reason this foundation exists. But they are also a reflection of a much larger reality, one that most people never see until it touches their own family.
In the United States, cancer is the leading cause of death by disease among children beyond infancy. Yet only 4% of federal cancer research funding is directed toward pediatric cancer. Worldwide, more than 400,000 children are diagnosed with cancer every year. In the United States alone, that number is approximately 17,000, nearly 10,000 new cases diagnosed in 2023.
These numbers are staggering. They are also largely invisible to the general public, and that invisibility is something we are committed to changing.
The Strong and Brave Foundation exists to shine a light on childhood cancer, to stand beside the families it touches, and to push, loudly and persistently, for a future where more children survive, and no family ever has to face this alone.
How We Fight
Raising Awareness
We are committed to changing that, through events, social media, community outreach, and every conversation we can start. We share the truth about childhood cancer loudly and widely, because a cause that is unseen cannot be funded, and a family that is unknown cannot be helped.
Awareness is not passive. It is the engine that drives everything else.
Supporting Families
We provide direct, hands-on support to families navigating childhood cancer. That means helping them access financial assistance, connecting them with emotional resources, guiding them through an overwhelming medical system, and simply showing up, because sometimes presence is the most powerful thing we can offer.
It also means building Briana’s House, our flagship retreat center on the East End of Long Island, where families will be able to step away from hospitals, rest, and simply be together. Every dollar we raise moves us closer to opening those doors.
Whatever a family needs, we will do our best to provide it. That is our promise.
Funding Research
Right now, only 4% of federal cancer funding goes toward children. That number must change. The Strong and Brave Foundation is committed to directing a meaningful portion of every dollar we raise toward childhood cancer research, and to advocating, at every opportunity, for greater investment from government, institutions, and the private sector.
We believe that if more people understood the funding gap, more people would demand it be closed. So we keep talking. We keep raising. We keep pushing.
The Numbers Behind Our Mission
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That is why raising awareness is not just a part of our mission, it is the foundation of it. The more people know, the more they give. The more they give, the more families we can reach. The more families we reach, the closer we get to a future where no parent has to hear those words.
Join the Fight
That community is open to everyone. Individuals, families, businesses, and organizations are all invited to join the mission and help create a brighter future for children fighting cancer and the families who love them.
You can give your time. You can give your dollars. You can give your voice. Every contribution, in every form, matters more than you know.

